Hello, I'm
Siluo Fang
Product Designer · 9+ Years
Building clear, scalable experiences for complex B2B and B2C products. Specializing in design systems, product strategy, and end-to-end UX. Code-literate, AI-augmented.
Selected Work
Featured Projects
Fintech Portal: Transfer Web Platform
Full redesign of a B2B enterprise platform for client onboarding, cross-border transactions, and user permissions.
Fintech UX: Global Payment Experience
Redesigning a high-conversion international transfer experience with focus on clarity, trust, and transparency.
Expensio: AI-Assisted Expense Reimbursement System
Designing a clearer and more confident experience for complex financial workflows.
Financial Institution Design System
Building a cohesive design system to streamline B2B and B2C digital products across multiple teams.
How I Work
My Process
Research
Stakeholder interviews, competitive analysis, user research, and AI-assisted synthesis to quickly surface patterns in the problem space.
Define
Personas, journey maps, user flows, and information architecture to frame the right problem and align the team before building begins.
Design
Wireframes, prototypes, and high-fidelity designs in Figma. AI tools accelerate iteration so more time goes toward decisions that actually matter.
Validate
Moderated user testing, A/B testing, and iterative refinement based on qualitative and quantitative insights.
Career Highlights
Experience
Jan 2023 to May 2025
Senior Product Designer
CIBC
Feb 2022 to Jan 2023
Senior Product Designer
BMO
Sep 2021 to Dec 2021
Senior UX Designer
RBC
Feb 2019 to Sep 2021
Product Designer
Rogers Communications
Contact
Want to get in touch?
Drop me a line and I'll get back to you soon.