Hello, I'm
Siluo Fang
Senior UX/UI Designer · 8+ Years
Building clear, scalable experiences for complex B2B and B2C products. Specializing in design systems, product strategy, and end-to-end UX.
Selected Work
Featured Projects
Fintech Portal: Transfer Web Platform
Full redesign of a B2B enterprise platform for client onboarding, cross-border transactions, and user permissions.
Fintech UX: Global Payment Experience
Redesigning a high-conversion international transfer experience with focus on clarity, trust, and transparency.
AdFlow Studio
Case study in progress. Check back soon.
Financial Institution Design System
Building a cohesive design system to streamline B2B and B2C digital products across multiple teams.
How I Work
My Process
Research
Stakeholder interviews, competitive analysis, user research, and data synthesis to understand the problem space.
Define
Personas, journey maps, user flows, and information architecture to frame the right problem to solve.
Design
Wireframes, prototypes, and high-fidelity designs in Figma with a focus on scalability and accessibility.
Validate
Moderated user testing, A/B testing, and iterative refinement based on qualitative and quantitative insights.
Career Highlights
Experience
Jan 2023 — May 2025
Senior UX/UI Designer
CIBC
Feb 2022 — Jan 2023
Senior Product Designer
BMO
Sep 2021 — Dec 2021
Senior UX Designer
RBC
Feb 2019 — Sep 2021
Product Designer
Rogers Communications
Contact
Want to get in touch?
Drop me a line and I'll get back to you soon.